The New Dove Ads: Sketches of Beauty are the latest buzz in cyber space. If you haven’t seen them take a peak below or through their website here.
Many people, women especially, responded with positivity saying things like it hit close to home, and brought them to tears. I myself felt this initially as well. But there has also been some negative reaction as well.
Please take a moment to read this fantastic blog, with some very thoughtfully articulated points. (click on the fantastic blog part!)
So how do you feel now?
I think they both perspectives have validity. I try not to take anything as purely one sided. I think what makes someone beautiful is that they love and accept themselves and their physical body is only one component of that. It is unfortunate that racial/cultural equality wasn’t shown in the video either… and that the company has also done blatantly sexist videos for their other products (axe). BUT, I will still support something that gets us thinking about being kinder and more loving to ourselves – even if it isn’t perfect. After all isn’t that what they’re encouraging us to do?
Advertising is a tricky thing. Someone’s facebook status said she wouldn’t even look at the video because even if it had a good message in the end it was still an advertisement. Yes, even though there is no product placement. But what is my blog? Isn’t it advertising me? Isn’t it just a way to share my ideas, beliefs and put a little bit more of ‘me’ into the world? Some advertisements are creative, thought-provoking, emotionally stirring. Some you could argue are even art. But do we discount their validity, their effect, their power because they are advertisements?
While I would be happy to do without “them”, our world is so connected to marketing and advertising that I wonder whether we can exist without them (I mean we can but how could we stop it). Until the time society is not driven by consumption and therefore steered by marketing campaigns I will gladly support companies that strive to put even a little consciousness into their ads. Perhaps, just as we take steps to better ourselves, they are also taking baby steps to improve their way of thinking/acting? (or maybe my rose coloured glasses are just permanently fixed to my face?!)